Where to begin with a social media marketing plan
Making a social media marketing plan is not as simple as it appears.
Without a well-thought-out marketing plan, it might harder to get YouTube subscribers or increase Instagram following. Of course, there are services that will help you. But still, there are a lot of factors that you need to focus on to achieve the particular goal.
From content type to hashtags, every detail holds immense significance in social media marketing plans. Once you learn to juggle these things together, you can form an effective strategy.
Do you want to build a social media marketing plan? Well, then you’ve reached the right place!
Below, we have summarized the making of an efficient marketing plan in four steps!
Select your Platforms
There are at least a hundred social media networks on the Internet. But does this mean you should include all of them in your plan? Certainly not!
When selecting a social media platform, you should consider three important factors. These include the audience, time, and resources.
Firstly, research where your target audience spends most of the time. Are most active on Facebook, Instagram, YouTube, or any other platform? Select the ones that show the high activity of your target audience.
Next, figure out how much time you can dedicate to each platform. You should divide your time wisely between the platforms so that each one gets at least an hour.
Lastly, consider your skills and resources. Different platforms have different requirements. For example, for Facebook, you will need to generate more image-relevant content. Meanwhile, for Instagram, you need to make a mix of videos and images.
So, choose social media platforms after considering all these three aspects. Typically, most marketers begin with two platforms. Later, you can upgrade and expand to other platforms.
Build a Complete Profile
Once selected, it’s time to work on your profile and account’s outlook. Here are some fundamental steps to follow:• Create a username
• Upload professional image
• Write an interesting about/bio
• Fill in the contact information
• Interlink accounts
Make sure to have a complete profile as it gives a professional impression. Also, write content such that it represents the company and business to its best.
Create Posting Strategy
Perhaps, the most time-consuming part of a social media marketing plan is to create a posting strategy. For each platform, you need to research, consider the below-mentioned factors, and create a separate posting strategy.
Type of Content
Study demographics and figure what type of content attracts the most viewers in each social media platform. Typically, the video content gets the most reach and interaction. So, remember to include a few videos every week in your posting strategy.
Posting Frequency & Time
Research and identify the best posting frequency for your selected social media networks. For example, Facebook requires at least 8 to 15-posts per week to draw good and consistent traffic.
As for time, you will have to experiment and get activity data from social network statistics to find the ideal posting time for each platform. When posting, consider the time your target audience is most likely to use the platform. Run experiments until you find the sweet spot.
Analyze & Improve
If you’ve followed the above steps, your social media marketing plan is ready!
However, there is one last thing you need to do to make it perfect. And that is maintaining a track of the results and analyzing them. Remember, algorithms and trends keep on changing on social media.
So, you need to regularly analyze the results and keep on revising the strategy accordingly.