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I needed one thing from an online store last week, but the order was $8 short of free shipping. So I did what I always do — went looking for something else on the site worth adding, found a phone case I didn’t urgently need, checked the math again, adjusted, swapped it for something cheaper, checked the math again. By the time the total finally cleared the threshold, I hit checkout without a second thought. It wasn’t until the confirmation email showed up that it occurred to me: I never actually checked if there was a promo code for any of it.

Why Bundling Makes You Forget to Check for a More >