How Indian SMEs are accelerating digital transformation through cloud adoption
India’s small and medium enterprises (SMEs) hold the fort when it comes to the economy, employing over 110 million people and contributing nearly 30% to the GDP. As the economy moves towards $5 trillion in GDP value, it’s essential that SMEs embrace digital transformation for survival. And that’s why many of them have been adopting cloud technology.
Cloud technology has become an asset for SMEs in India as it gives them a competitive advantage. A recent study by Tata Tele Business Service (TTBS) and Cyber Media Research (CMR) revealed that at least 58% of SMEs across the nation consider More >
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eCommerce Analytics Trends: What to Expect in 2025 and Beyond
Every click reveals a clue. But are you actually paying attention—or just watching the numbers roll in?
By 2025, eCommerce analytics isn’t some add-on report tucked into your dashboard—it’s the core of how competitive brands operate. And yet, while many obsess over surface metrics like traffic bumps and follower counts, the deeper signals, the ones that actually move revenue, often go unnoticed.
It’s a costly oversight. According to a Forrester and Dell Technologies study, 67% of business leaders say they struggle to access or effectively use existing data, revealing that the real barrier to More >






